Be Present, an activewear brand carried in yoga studios, boutiques, spas and resorts throughout the U.S. and world, has launched 15 new styles in a variety of colors for men and a whopping 52 styles in a variety of colors for women.

Inspired by fresh colors and comfortable shapes, the styles are made of Breathe Weave, bamboo knit, French terry organic cotton, 100 percent cotton fleece, 100 percent sheer jersey cotton, Tencel and Micro Modal.

“Be Present translates well off of the mat into everyday,” said Courtney Peterson, marketing manager. “We also try to incorporate the yoga lifestyle into every day life, encouraging the wearer to ‘be present’ – meaning to live each and every moment to its fullest.”

The collection, which has already begun shipping, is set at a wholesale price point range of $14 to $48 and at a retail range of $29 to $97.

Differing from previous launches, the spring 2009 collection has “additional styles that will fit a wide range of body types, as well as new embroidery options, styles and colors,” said Peterson.

Published 03-17-2009 by Bruna Fernandes

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